Bella Poarch is aware of she’s unhealthy information — however in her hypnotic new single “Living Hell,” the viral celebrity simply can’t handle to maintain somebody she’s damage at bay.
The Andrew Donoho-directed clip finds Poarch trapped inside a seemingly nondescript home teeming with paranormal exercise — clothes suspended in air, an eerie little woman inside a mirror, psychokinetic forces — as she pleads with a lover to remain away and cease pursuing their relationship. “I could make your life a residing hell if I needed to,” she coos on the music’s refrain. “Wish this was a love you by no means felt and you understand it’s true.”
“Living Hell” coincides with the discharge of Poarch’s debut EP Dolls, which incorporates collaborations with producer Sub Urban and genre-bending singer-producer Grimes. “I’m actually excited to launch my first EP after beginning this journey throughout lockdown,” Poarch stated in a assertion. “Dolls is my private story of challenges and progress over time that I hope my followers can relate to.” The music follows the discharge of the 25-year-old singer’s breakout hit, “Build a Bitch” and the self-titled track off Dolls — the latter of which was accompanied by a high-octane music video starring Grimes because the antagonist to Poarch’s robotic doll character.
Earlier this 12 months, Poarch spoke with Rolling Stone about her meteoric rise from an abusive childhood and serving within the Navy to changing into a TikTok sensation — and now, pop phenom. “They didn’t actually perceive that I’m passionate with music,” she stated of label executives who questioned her expertise and skill to translate her on-line fame into a marketable efficiency profession. “I’m out right here to show myself proper.”
