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| by : ELLE |
Kylie Jenner, Travis Scott and two private jets, shared in an Instagram post captioned "you wanna take mine or yours?".
Flashing their exorbitant wealth is part of the Kardashian-Jenner brand. It always has been, and Jenner probably didn't think much of her post. Naturally, it garnered criticism, but I'd argue criticism is also part of the brand.
However, unlike so many other KarJen scandals, which often come and go in a matter of days, this extreme display of wealth caught wind at just the right (or wrong) time.
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| via : IG kylie jenner |
Much of North America and Europe have been dealing with heatwaves, meaning many of Jenner's followers were at that very moment, living through the dangerous impacts of climate change. Some took the image to mean she didn't care, but it seems most likely she just hadn't even thought about it.
If these recent conversations have confirmed anything, it's that the world's rich and famous simply cannot understand and empathise with what the rest of us are dealing with.
Then there is the fact that in recent months, Twitter accounts documenting the moves of many celebrity private jets have taken off (sorry!)
In February, Elon Musk - the richest man in the world - offered just $5000 to a student running an account scrapping his plane's flight data and sharing it on social media. The teen said no, and @ElonJet remains active. The account then established spin offs, and suddenly celebrity private jet data was everywhere.
This account has every right to post jet whereabouts, ADS-B data is public, every aircraft in the world is required to have a transponder, Even AF1 (@AirForceTrack) Twitter policy states data found on other sites is allowed to be shared here as well. pic.twitter.com/Wol8O1DRiq
— ElonJet (@ElonJet) January 18, 2022
Short flights that consume an outsized amount of jet fuel have drawn particular outrage from observers and activists, though the quick hops are more likely to be for logistical reasons than because a celebrity taking a jet to dinner a few towns over.
Since giant corporations and government policies are the primary movers in combatting climate change, does calling out wealthy individuals using large amounts of resources, be it jet fuel or water at a time of extreme drought in Southern California, help curb excesses? Some activists say yes, though pointing out environmental offenders can also backfire.
